HIGH STREET

“We want to differentiate our brand in a market with either a highly clinical branding or a nature-based idealism. We want our brand to appeal to real humans living a real urban life. Relatable, raw & relaxed. Behind it we want to pay tribute to the counterculture forefathers of the 70s”

With the user demographic being everyone, this became part of the design challenge -

how do you make a space that truly feels welcoming to all? we focused on warmth, colour and creating an unintimidating vibe that reflects the energy of the amazing team working there.

The design is intentionally vibrant and playful to contrast with the usual feel of doctor’s offices or pharmacies.